Brendan's Reflections

At Bazaarvoice it’s policy that we send our developers to at least one major tech conference of their choice each year.  Since we’re based in Austin TX, that usually means flying across the country.  The costs (flights, hotel, transport, food) are substantial, but the opportunity cost is even higher.  I’ve always been thankful for the…

The Developer Track was a series of 20 min technical talks on the second day of the conference. As Marshall McLuhan said “The Medium is the Message”.  The message here is “We’re not going deep”.  OK – at least if a presentation is not engaging, I’ll only need to sit through 20 mins of it.…