A while back Nordstrom Innovation Lab posted a great video of the team working inside a Nordstrom store to rapidly prototype and iterate on a iPad app for sunglass shopping:
When I went back to re-watch recently I noticed an interesting thing on their website:
Interested in checking out our new People Lab? Apply here.
This instantly reminded me of Google’s People & Innovation Lab (if you haven’t heard of it, here’s a good intro). My guess is that the good people at Nordstrom were inspired by Google’s PiLab. Here’s Nordstrom’s description:
This is a dedicated, full time team that will focus on learning, coaching, experimenting and designing tools, resources and workshops. Our primary role is to bring a data driven, human centered, innovative lens to our People, Culture and Leadership practices. This includes everything from supporting teams that are redesigning our Recognition program and Hiring/Onboarding Processes, to designing resources for teams and leaders, to collecting and visualizing data and metrics about our culture and people, and running Innovation Bootcamps, Design Thinking Workshops, and other coaching.
And here’s a description of Google’s PiLab:
The PiLab plays the unusual role of conducting applied research and development within People Operations, Google’s version of Human Resources. Doing R&D in HR isn’t a particularly common practice, but when your employees build virtual tours of the Amazon and tools to translate between 60+ languages, you need creative ways to think about productivity, performance, and employee development. The PiLab’s collection of industrial & organizational psychologists, decision scientists, and organizational sociologists have as their mission to conduct innovative research that transforms organizational practice within Google and beyond.
Google’s PiLab did the analytical work on management that resulted in the Project Oxygen results.
A look around the Nordstrom People Lab website reveals some awesome content:
- The Nordstrom Labs Hiring Handbook. I sent it to my team at Indeed Labs because it really resonated with our approach.
- Details on the upcoming Nordstrom Innovation Bootcamp. “Innovation Bootcamp is designed to be a fast paced, experiential introduction to tools, mindsets and techniques for conducting customer ethnography, brainstorming ideas, and rapidly prototyping ideas in order to test them.” The suggested reading list (below) is awesome.
- Moodometer. A pilot app for measuring the mood of employees.
I look forward to seeing more great stuff on innovation from both labs at Nordstrom!
Nordstrom Bootcamp Suggested Items to Read/Watch
- Innovation Bootcamp Field Guide
- Design Staff: UX Research Tools and articles from Google Ventures Design team
- Kate Spade Re-Invents Retail as Lean Startup
- d.School Method Cards
- Intuit: 30 Year old Startup
- IDEO Redesigns the Shopping Cart
- 5 Day Product Design Sprint (the process you’ll follow during bootcamp—but in 2 days)
- The Art of Listening
- An Ethnography and Interviewing Primer
- The Failure Bow
- Audri’s Rube Goldberg
- How Might We?
- Yes, And
- Prototyping Resources
p.s. If you’re interested in knowing what ultimately happened to that Nordstrom iPad app, Josh Seiden followed up with them and wrote about it. There’s also a great talk here by the one of the Nordstrom Innovation Labs members Jeremy Lightsmith (slides/PDF).